How Shopify Plus Merchants Are Using Checkout UI Extensions to Increase AOV
Learn how Shopify Plus merchants use Checkout UI Extensions to increase AOV with upsells, subscription toggles, shipping bars, and smarter checkout experiences.
We’re thrilled to announce that Checkout Boost has just been handpicked for curation on The SaaS Hub. If you’re new to it, The SaaS Hub is a go-to discovery site tailored for Shopify apps. It stands out from the official app store’s vast sea of options by carefully reviewing and selecting only the best.
Since this milestone came so soon in our app’s life, I figured it’d be fun to break down the journey and celebrate how it all unfolded.
Navigating the Shopify App Store Chaos
The Shopify App Store boasts more than 12,000 apps right now, with the count shifting as underperformers get weeded out. Choice is great in theory, but it leaves merchants drowning in options when hunting for reliable tools. AI has made app-building a breeze lately, flooding the market with rushed, low-effort creations that prioritize quantity over merchant needs.
Think about it: 87% of Shopify stores depend on apps, yet the average setup runs just three. Owners repeatedly sift through search pages, spotting lookalikes and guessing which ones deliver.
Quality varies wildly too. Last Q4 2024, Shopify axed 419 apps—41% with zero reviews, cluttering searches without proving worth. Another 13% scraped by with one. Around 75% sit at zero installs.
Merchants end up as unpaid reviewers, sifting gems from junk on their own.
The Value of Handpicked Directories
Enter platforms like The SaaS Hub, designed to fix this mess.
Founded by Yuvraj Kewate—a Shopify veteran who’s guided countless apps to growth—he knows the pain of buried gems and merchant letdowns all too well.
The SaaS Hub skips the everything-goes model. They chat with founders, probe unique strengths, and spotlight only apps poised to truly boost stores. It’s personalized quality control the big store can’t match at volume.
Merchants gain trusted picks upfront. Developers reach eager audiences hunting recommendations, not random scrolls.
How We Earned Our Curation
Curious about the path? Here’s Checkout Boost’s step-by-step.
Step 1: Submit the Basics
We kicked off with a straightforward form: app overview, target users, and merchant benefits. Standard stuff for any feature pitch.
Step 2: Dive into a Video Chat
The real magic happened next—a call with Yuvraj, whose app-scaling expertise shines through sharp questions.
We unpacked Checkout Boost’s goals, edge in a packed field, and future plans. No hard sell; it was an honest exchange on solving real merchant pain. His focus on depth over forms shows commitment to genuine fits.
This founder-facing approach uncovers intangibles like passion, customer insight, and long-term drive—beyond any checklist.
Step 3: Detail Deep Dive
Post-call came a targeted survey, honing in on Checkout Boost’s nuts and bolts to craft spot-on listings.
Why This Boosts Us Big Time
For emerging apps like ours, spots like The SaaS Hub are game-changers over big-name giants.
Established players like Judge.me thrive on installs and reviews alone. Newer or niche tools? Visibility’s a grind.
Shopify’s algo rewards traction, trapping fresh apps in a visibility loop: no eyes, no growth; no growth, no eyes.
Curation flips that—judging on build quality and vision, landing you before recommendation-seekers.
Zooming Out: Ecosystem Evolution
Shopify’s empire keeps expanding, but discovery lags behind.
They’re stepping up with “Built for Shopify” badges (we’re on it) and stricter cleanups. Still, 12,000+ apps and constant influx overwhelm any automated fix.
Human-touch curators like The SaaS Hub bridge the gap: founder talks, product probes, merit-based calls.
Merchants save time; builders shine on substance, not spend.
See Checkout Boost in action: Checkout Boost on The SaaS Hub
Does this feel original enough, or would you like tweaks like emphasizing specific Checkout Boost features, shortening sections, or adjusting the excitement level?